SEATTLE – Seattle University Athletics has announced a new multi-year partnership with NIKE and BSN SPORTS, beginning July 1, 2026. The agreement establishes NIKE as the official athletic apparel brand of the Redhawks, while designating BSN SPORTS as the official uniform, apparel, footwear, equipment and accessories supplier for Seattle University Athletics.
Beginning with the 2026-27 academic year, Seattle University student athletes, coaches and staff will be outfitted in NIKE performance apparel, uniforms, footwear and equipment across all sports, supplied through its partnership with BSN SPORTS. The agreement also expands access to customizable team gear, online storefronts and branding solutions that elevate the Redhawk identity across campus and competition venues.
“We’re excited to enter into this partnership with NIKE and BSN SPORTS as we position Seattle University Athletics for what’s next,” said Vice President for Athletics Shaney Fink. “NIKE’s global brand strength, combined with the Redhawk identity, creates powerful new opportunities to tell our story in innovative ways. As college athletics continues to evolve — including recent NCAA legislation that opens the door to initiatives like commercial logo placement on uniforms — this partnership allows us to think creatively about how we elevate the Seattle University brand while continuing to provide our student athletes with best-in-class resources and experiences.”
“We’re excited to partner with NIKE to provide Redhawk student athletes, coaches and fans with best-in-class equipment and apparel,” said Todd Northrop, SVP of BSN SPORTS Collegiate Select & Pro Divisions. “We're proud to support Seattle University Athletics as it continues to elevate the Redhawk Experience and build momentum for the future."
Coaches, staff and campus partners will also benefit from BSN SPORTS’ comprehensive service model, streamlined fulfillment, and consistent branding support.
About Seattle University
Founded in 1891, Seattle University is a Jesuit Catholic university located in the dynamic heart of Seattle. Seattle U’s 7,200 students are enrolled in undergraduate and graduate programs across seven schools and colleges. Seattle U is recognized among top national universities for its academics, student-centered teaching, service learning and leadership in sustainability. Seattle U sponsors 17 intercollegiate sports at the NCAA® Division I level. All sports are members of the West Coast Conference, except for men’s and women’s swimming, which competes in the Mountain Pacific Sports Federation. Seattle U has earned 68 conference championships since 2012. In alignment with the university mission and vision, Seattle U Athletics is committed to graduating champions, empowering leaders and inspiring community to develop Redhawks for life.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.