SEATTLE – Seattle University Athletics announced that it has entered a partnership with Victory GM to serve as the Redhawks’ centralized operating system to support athletic administration, student athlete success, revenue generation and Name, Image and Likeness (NIL) initiatives.
Through Victory GM’s integrated platform, Seattle U will streamline operations across academics, compliance, roster management, sports medicine, recruiting, equipment management, NIL programming and Victory AI. Victory GM will improve department efficiencies while creating new opportunities to support student athletes and strengthen department operations.
"As college athletics continues to evolve, it is critical that we invest in solutions that enhance the student athlete experience while helping us operate more efficiently and strategically," said Vice President for Athletics Shaney Fink. "Victory GM provides an innovative platform that streamlines day-to-day processes and supports our student athletes through NIL opportunities.”
Victory GM’s platform provides Seattle U with tools and resources in several key areas, including:
- Victory GM Core – Centralized dashboards for scheduling, communication, file and video sharing, forms, budgeting, sports medicine, recruiting and equipment management.
- Campus Success – to navigate cross-campus communication with academic insights and compliance workflows.
- Victory NIL Marketplace – Tools to facilitate, manage and track NIL opportunities, including direct athlete payments from vendors and group licensing opportunities.
- NIL & Financial Education – Through seven structured modules and 35 interactive lessons, the NIL Playbook integrates key themes of leadership, governance, innovation, professional growth and money management.
- Alumni Engagement with NIL Activation – Segmented alumni outreach tools to drive NIL participation, events, and fundraising after athletes leave campus.
“We are excited to partner with Seattle University Athletics as they continue to build for the future,” said John Pomykal, Founder of Victory GM. “Together, we share a vision for leveraging innovation and technology to streamline operations, enhance the student athlete experience and equip athletic departments with the tools they need to thrive in a rapidly evolving landscape.”
The partnership reflects Seattle University’s commitment to innovation, operational excellence and student athlete success while aligning with Victory GM’s mission to transform athletic departments into more efficient, connected and revenue-generating organizations.
About Seattle University
Founded in 1891, Seattle University is a Jesuit Catholic university located in the dynamic heart of Seattle. Seattle U’s 7,200 students are enrolled in undergraduate and graduate programs across seven schools and colleges. Seattle U is recognized among top national universities for its academics, student-centered teaching, service learning and leadership in sustainability. Seattle U sponsors 17 intercollegiate sports at the NCAA® Division I level. All sports are members of the West Coast Conference, except for men’s and women’s swimming, which competes in the Mountain Pacific Sports Federation. Seattle U has earned 68 conference championships since 2012. In alignment with the university mission and vision, Seattle U Athletics is committed to graduating champions, empowering leaders and inspiring community to develop Redhawks for life.
About Victory GM
Victory GM is the comprehensive operating system for managing today’s athletic department. Developed in collaboration with collegiate athletic leaders, the Victory GM platform is designed to address the increasing complexity of modern athletic departments by streamlining operations, managing rosters with athlete payouts and unlocking new NIL opportunities. By combining operational efficiency with revenue-generating NIL capabilities, the platform empowers institutions to adapt and thrive in today’s collegiate athletics environment. Victory GM empowers organizations to operate more efficiently while creating new pathways for revenue and engagement.