SEATTLE – Seattle University was recognized at the 2021 National Association of Collegiate Marketing Administrators (NACMA) "Best Of" Awards, earning five awards, including two gold, two silver and a bronze.
The Redhawks' teddy bears initiative was the big winner, claiming gold for Community Engagement & PR and Revenue-Generating Idea, as well as silver for Fan Giveaway Promotion and bronze for Digital Promotion. The "Stuff the Stands" promotion, an alternative to cardboard cutouts, during the winter sports seasons, allowed fans to claim a bear in the stands at the Redhawk Center as their very own. At the conclusion of the season, the stuffed bears were donated to the Denise Louie Education Center where they were distributed to children at the International District graduation this spring.
Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 55th year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.
Seattle U History at the NACMA "Best Of" Awards
2021
Gold – Community Engagement & PR – Teddy Bears
Gold – Revenue-Generating Idea – Teddy Bears
Silver – Fan Giveaway Promotion – Advent Calendar
Silver – Season Ticket Campaign – Teddy Bears
Bronze – Digital Promotion – Teddy Bears
2020
Gold – Student Promotion – Mascot Mystery
Silver – Fan Giveaway Promotion – Coffee Cup
Bronze – Digital Video Segment – MBB Schedule Release Video
2019
Gold – Student Promotion – Club Sponsorship
Silver – Digital Promotion – MBB Schedule Release Video
The Redhawks' teddy bears initiative was the big winner, claiming gold for Community Engagement & PR and Revenue-Generating Idea, as well as silver for Fan Giveaway Promotion and bronze for Digital Promotion. The "Stuff the Stands" promotion, an alternative to cardboard cutouts, during the winter sports seasons, allowed fans to claim a bear in the stands at the Redhawk Center as their very own. At the conclusion of the season, the stuffed bears were donated to the Denise Louie Education Center where they were distributed to children at the International District graduation this spring.
Seattle U's fifth award was silver for Fan Giveaway Promotion for efforts in a digital advent calendar promotion.
This marked the fourth consecutive year that Seattle U was honored at the annual NACMA "Best Of" Awards, while the five honors was an all-time high.Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness.
About NACMA: NACMA provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands and develop fans. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 55th year. For more information on NACDA and the 17 affiliates that fall under its umbrella, please visit www.nacda.com.
Seattle U History at the NACMA "Best Of" Awards
2021
Gold – Community Engagement & PR – Teddy Bears
Gold – Revenue-Generating Idea – Teddy Bears
Silver – Fan Giveaway Promotion – Advent Calendar
Silver – Season Ticket Campaign – Teddy Bears
Bronze – Digital Promotion – Teddy Bears
2020
Gold – Student Promotion – Mascot Mystery
Silver – Fan Giveaway Promotion – Coffee Cup
Bronze – Digital Video Segment – MBB Schedule Release Video
2019
Gold – Student Promotion – Club Sponsorship
Silver – Digital Promotion – MBB Schedule Release Video
2018
Silver - Fan Engagement Video – Bad Joke Telling
Silver – Sponsorship Activation – SU Dance Marathon Miracle Day
Silver – Static Promotional Ad – Rainworks Graphics